Kategorie: Creative Business

Social Media is broken. Relationships aren’t.

Social media is broken — and it’s probably not bringing you any new clients. While a large number of creatives are still pushing out content like crazy and waiting to be “discovered” online, the creatives who are actually growing their businesses are focusing on something far less flashy, but far more effective: client relationship management.

First: past customers are gold. You’ve already earned their trust – don’t let that go cold. A simple check-in or update keeps you top of mind and builds the foundation for scaling a creative business.

If a contact moves jobs — great! Now you have two potential opportunities.

Did you know it takes seven touchpoints before someone remembers or hires you? Seven!

So: send the email. Share new work. Send the Christmas card. Christmas card? Don’t they get tons of those? Yes, they may, but everyone still loves a little something they can pin behind their desk, stick on their laptop, or that sparks joy for a few seconds.

Ask for a coffee to show your latest projects. Track who you’ve contacted, how often, and what they need.

And no, waiting for a DM or “being seen on social media” is not a strategy. Dream clients don’t just drop into your inbox. They see great work all day, every day.

You have to be proactive! Reach out. Email art directors, editors, and agencies. A quick message, a postcard, even a GIF — anything that shows you’re thinking about them and how your work fits into their world.

Know where these people spend their time. What conferences, events, and platforms are they on? Go there. Get published where they read. Be where they already are.

Freelance success doesn’t come from waiting. It comes from showing up — consistently, with purpose.

Need help building that client relationship system? Oddly Wise offers strategic, no-nonsense support for creatives. Book a free intro call, and let’s get your client game working for you.

Let’s face it: the reason you’re not getting the clients you want isn’t because your portfolio isn’t polished enough. You might have great work, but if you’re not showing up with a clear position, no one will notice.

Beautiful work isn’t rare anymore. Clear positioning is.

Here’s the hard truth: with social media and AI, anyone can create and share beautiful images. Anyone can create a slick portfolio. But that’s not what’s going to get you the clients you want. What matters is how you position yourself across all channels – social, website, email, networking events – to communicate what you do, who you do it for and why they should hire you.

Positioning is about making decisions. Owning a direction. Saying no more than yes. It’s deciding: “This is what I stand for. Here’s who I want to work with. And here’s why you should care.”

But, positioning alone won’t get you everything you want. Sure, it’s a game-changer in attracting the right clients, but it’s only one part of the equation. Building a successful business means thinking strategically about other things too, from effective communication to strong relationships and pricing that reflects the value you deliver.

And please, don’t fall for the hype. Those $5,000 coaches promising to “level up your positioning” and get you $100,000 clients? They’re fucking with your fear – and charging you five times what it’s worth.

At Oddly Wise, we help creatives reposition their businesses with no bullshit. No jargon. No gatekeeping. Just smart decisions, aligned messaging, and structure that actually works.

We streamline your portfolio, sharpen your communications, and stop you from wasting time on client calls that go nowhere.

Once you get your positioning right, everything else gets easier: you’ll know your strengths, what’s needed, and how to show up.

Grab an hourly package when you’re ready to stop guessing and start working on your business. We’ll tackle your positioning, revamp your portfolio, refine your messaging, and give you direct and concrete feedback in just a few hours. Want to see if this is right for you? Book a free intro call with us or send us an e-mail for details.

Or grab a Business Help Hotline session for fast, honest, “no bullshit“ feedback.